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Privacy Policy

Last updated: May 12, 2026

This Privacy Policy explains how The Scaling Technology FZCO (“Scaling Studio”, “we”, “us”, or “our”) collects, uses, and shares information when you visit thescalingstudio.com (the “Site”), interact with our forms, or otherwise engage with our services.

We are established in the United Arab Emirates and process personal data in accordance with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (“UAE PDPL”). Where applicable, we also process personal data in accordance with the EU and UK General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act as amended (“CCPA/CPRA”).

1. Information We Collect

Information you provide to us. When you complete a form on our Site (for example, the contact form, the AI Operations Score tool, or when booking a strategy call through Calendly), we collect the information you submit, such as your name, company name, email address, role, and any message or context you share.

Information collected automatically. When you visit the Site, we and our service providers automatically collect certain information about your device and browsing activity, including IP address, approximate location, browser type, operating system, referring and exit pages, pages viewed, and timestamps. We use cookies and similar technologies to do this.

Information from third parties. We may receive information about you from advertising and analytics partners, including identity-resolution providers that associate your activity on our Site with contact information they hold about you (see Section 4).

2. How We Use Your Information and Legal Bases

We process personal data for the purposes below. Where the GDPR applies, the legal basis is shown in brackets.

  • To respond to your inquiries and deliver the services you request (performance of a contract, or steps taken at your request prior to entering a contract).
  • To send you emails about Scaling Studio, including marketing, follow-ups, and educational content (legitimate interest in promoting our services, or your consent where required by law). You can opt out at any time.
  • To operate, maintain, secure, and improve our Site and services (legitimate interest in running and protecting our business).
  • To measure the performance of our marketing, content, and advertising (legitimate interest, or your consent where required by law).
  • To comply with legal obligations and enforce our terms (legal obligation and legitimate interest).

Under the UAE PDPL, we process personal data on equivalent grounds, including where processing is necessary to perform a contract with you, to comply with a legal obligation, or to pursue our legitimate interests in a way that does not override your rights.

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to recognize your device, remember your preferences, understand how the Site is used, and support our advertising. The services we currently use include:

  • Google Analytics for site usage and performance measurement.
  • Meta Pixel for advertising measurement and audience building on Meta platforms.
  • RB2B for visitor identity resolution (see Section 4).
  • Calendly for the scheduling widget on our booking pages.

You can disable cookies through your browser settings, but parts of the Site may not function correctly without them. By continuing to use the Site, you acknowledge our use of cookies and similar technologies as described above.

4. Identity Resolution and Marketing Partners

When you visit or log in to our Site, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email address. We (or service providers on our behalf) may then send communications and marketing to those email addresses.

You may opt out of receiving this advertising by visiting https://app.retention.com/optout. You may also opt out of the collection of your personal data in compliance with GDPR by visiting https://www.rb2b.com/rb2b-gdpr-opt-out.

5. How We Share Information

We do not sell your personal information. We share information only in the following circumstances:

  • With service providers who process information on our behalf (for example, email delivery, analytics, scheduling, CRM, and hosting).
  • With advertising partners as described in Sections 3 and 4.
  • When required by law, regulation, legal process, or a request from a competent authority.
  • In connection with a merger, acquisition, financing, or sale of assets, in which case we will take reasonable steps to ensure your information continues to be protected.

6. Data Retention

We retain personal information for as long as needed to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. When we no longer need information, we delete or anonymize it. Specific retention periods depend on the type of data and the purpose for which it was collected.

7. Your Rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you.
  • Correct inaccurate or incomplete information.
  • Request deletion of your information.
  • Object to or restrict certain processing, including direct marketing.
  • Withdraw consent at any time where processing is based on consent.
  • Request portability of your information in a structured, commonly used format.
  • Lodge a complaint with the competent supervisory authority.

Residents of the United Arab Emirates may exercise rights under the UAE PDPL and, where applicable, lodge complaints with the UAE Data Office. Residents of the EEA, UK, and Switzerland may exercise rights under the GDPR and lodge complaints with their local data protection authority. California residents may exercise rights under the CCPA/CPRA.

To make a request, email us at hiba@thescalingstudio.com. We will respond within the timeframes required by applicable law. You can also unsubscribe from marketing emails at any time using the link included in each email.

8. International Transfers

We are based in the United Arab Emirates and work with service providers in other jurisdictions, including the United States and the European Union. Your information may therefore be processed in countries with data-protection laws different from those in your own country.

Where required by the UAE PDPL, GDPR, or other applicable law, we put in place appropriate safeguards for cross-border transfers, such as standard contractual clauses, adequacy decisions, or other lawful transfer mechanisms.

9. Security

We use reasonable technical and organizational measures to protect personal information against loss, misuse, and unauthorized access, disclosure, alteration, or destruction. No system is perfectly secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Site and services are not directed to children under 16, and we do not knowingly collect personal information from them. If you believe we have collected information from a child, please contact us and we will take steps to delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Material changes will be communicated through the Site or by email where appropriate.

12. Contact Us

The Scaling Technology FZCO
Email: hiba@thescalingstudio.com

For privacy-related inquiries, complaints, or to exercise your rights, please use the email address above. UAE-based individuals also have the right to lodge a complaint with the UAE Data Office.